What Selling Taught Me About Copy That Actually Converts
Jen Ibarra Jen Ibarra

What Selling Taught Me About Copy That Actually Converts

No one likes feeling like they’re being sold. Great conversion copy – just like sales – isn’t about fancy acronyms or about selling features. I’ll let you in on three winning takeaways from my sales career that directly apply to copy that sells. 

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Women Suspecting Burnout: Top Symptoms to Spot
Jen Ibarra Jen Ibarra

Women Suspecting Burnout: Top Symptoms to Spot

Burnout is on the rise — especially in women — statistics show. But the term is thrown around so much, how do you know if you actually have it? To get your questions answered, we’ll need to dig into this buzzword term.

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